The social network has continued enhancing its AR features for brands to connect with shoppers.

It also partnered with brands like Gucci and American Eagle to let users virtually try on products using their AR technology.

The company acquired sizing tech company Fit Analytics in March 2021. Snapchat has been focusing more on augmented reality in recent years. “We’re thrilled to partner with Disguise to bring these Lenses to our community, as well as make choosing a Halloween costume that works for you, without ever having to step foot in a store, easier than ever on Snapchat.” “These Halloween AR try-on experiences represent what makes shopping on Snapchat so seamless and fun,” Ben Schwerin, senior vice president of content and partnerships at Snap, said in a statement. The social media platform promoted its AR capabilities as an opportunity for brands to create virtual shopping experiences.

Snapchat said more than 250 million users have used its augmented reality shopping lenses more than 5 billion times since January of last year. In June, the platform released another survey indicating that 80% of survey respondents feel more confident when they use AR tools before making a purchase. The survey also found that Gen Z shoppers are more likely to buy something after testing it using AR first than millennial and Gen X shoppers. In April, the company found in its survey of 16,000 people that 92% of Gen Z respondents said they want to use AR tools for online shopping. Snapchat has been touting the popularity of augmented reality, particularly among younger consumers.

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